From Assessment to Optimization

(Step 1) Assessment: We review your most recent media plan and identify ways to strengthen it with trade media.

(Step 2) Recommendation: We summarize our findings and outline:

• Goals: Advantages of using trade media to advance the brand’s communications objectives.

• Audiences: Opportunities to refine targeting by incorporating additional job titles, sectors, or sub-industries.

• Publishers: Vehicles and executions that effectively amplify the brand’s narrative.

• Funding: Investments that drive impact while maintaining budget efficiency.

(Step 3) Negotiations: We negotiate with selected media vendors to secure the lowest rates possible. Our deep experience in leveraging proven negotiation methods allows the value of your media to exceed your investment.  

(Step 4) Activation: We coordinate the delivery of assets and ensure that insertion orders and invoices align with the approved trade plan.

(Step 5) Optimization: We ensure results meet or exceed goals. If performance falls short, we make corrective adjustments.