Is Your B2B Media Plan

Working as Smart as It Could?

Without Trade Media, It Might Not Be.

Does That Surprise You?

    • Targeting Precision
      The best avenue for speaking directly to your prospects. Each website and companion publication reaches multiple decision-makers within an organization (Source: PR Daily, Alliance for Audited Media).

    • Creative Freedom
      A bigger canvas to tell your story with unmatched visibility—creating an immersive and impactful experience.

    • Compelling Context
      Trusted by key decision-makers who seek vital insights and essential solutions to address their business needs.     

  • Critical decisions are made at Industry Media Solutions to ensure every placement is working smarter and more effectively:

    • Stewarding Your Investment: Scaling efficiently across trade media and creating the right balance with other channels.

    • Media Selection: Identifying and measuring the most curated platforms that feature top stories, market trends, new products and more.

    • Sub-Industry Targeting: Deepening your reach by targeting specialized segments within broader industries—leveraging our expertise regarding the complexities of various industries.

    • Frequency and Cadence: Determining the optimal frequency and timing to meet your business goals—aligning your message with pivotal moments and milestones that matter.

Is It Obvious? We’re Passionate About Trade Media

Proven Success Collaborating with Clients

“A fantastic partner that provides expertise in B2B digital strategy and marketing.”
— Shanna Bauer, SHELL
“Kevin Arsham (Founder of IMS) came in and answered six months’ worth of questions in one day.”
— Mary Meyer, DELL
“Kevin Arsham possesses the ability to handle demanding clients and ever-changing campaigns.”
— Molly Townsend, LOCKHEED MARTIN
“Kevin Arsham (Founder of IMS) supported our drive towards a more data and metrics driven approach that saved us money.”
— Matt Kramer, LOCKHEED MARTIN
“Without question, Kevin Arsham is one of the top B2B media strategists working today. He was a pioneer in making GE a committed investor in B2B marketing.”
— Jim Harman, GE
“Excellent support and a deep understanding of industries. ”
— David W., SIEMENS